Reputation Marketing is Active. Reputation Management is passive or defensive.
A lot of buzz surrounds the terms reputation management. There is a big push for some companies to “fix” bad reviews, but doing so is bad practice.
Why would anyone want to wait for something to be “broken” and then fix it?
Excellent . . . → Read More: Reputation Marketing is NOT the Same as Reputation Management
Women are the dominant economic force in the US controlling nearly 85% of household income.
Women wield $3.5 trillion a year in “pocketbook power”. A market of that size impacts every aspect of commerce.
WRS Marketing Solutions can help you discover the triggers that make women select, buy, and believe in your . . . → Read More: Gender Effective Marketing
In a competitive retail environment WRS Marketing Solutions is uniquely positioned to develop and manage successful licensing programs through our complete licensing services.
We become an integral part of our clients’ team, developing and executing licensing programs that fully leverage the value of their intellectual property, brands and related assets. With our diverse staff . . . → Read More: Licensing Advantages
Licensing must effectively leverage a brand’s potential if it is to meet the goals of communicating brand values, increasing awareness and protecting the trademark. Licensing offers brand owners exceptional return on investment, with long-term, projectable revenue and minimal costs.
However, licensing is not without its risks. Poor quality products, inappropriate product extensions, inconsistent . . . → Read More: Licensing Services