Perhaps we should start by asking how YOU are different?
We see every client as unique and treat them as such; not just another “little fish”.
We’ve created the comparison chart below because prospective clients want to know, when inquiring about our marketing services, how we’re different too.
First and foremost we look at the BIG picture first – From the perspective of YOUR customer.
It is critical to understand your market demographics before beginning any changes or enhancements to your marketing plans. We help you clarify WHO your target customer really is, what their unique needs are, and what makes YOU uniquely qualified to meet those needs. This is often referred to as your Unique Selling Position, or UPS.
The way we approach marketing physical products to 13 – 18 year old girls is entirely different from planning a strategy to connect with 55 – 60 year old men about to retire looking for financial advice.
Many times there is confusion as to what type of marketing consultant you need. Sometimes a task specific freelance copywriter or Website only design agency might be what you need. But often they can only get you part of the way to where you need to go. You will be better served with a full service choice like WRS Marketing Solutions.
You can also use this chart to help you ask the right questions when researching web consultants, writers, designers and agencies. This way, you can compare apples to apples with regard to the services provided. We hope you find this helpful.
Key:
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WRS Marketing Solutions, Inc. - Freelance Copywriter
- Web Designer
 |  |  | |
|---|---|---|---|
| Getting to know you / Ramp up | |||
| If Appropriate – Onsite Tour of your Office / Facility |  |  | |
| Interview of Key Personnel | |  | |
| Analysis of Existing Website Challenges / Issues | | | |
| Competitive Analysis | | | |
| Review current budget and marketing efforts | | | |
| Review of any Print Collateral Materials you may have | | | |
| Troubleshoot Potential Technology or “Backend” Issues | | | |
| Consultation for WordPress | | | |
| Creative / Strategy | |||
| Develop Creative Direction | | | |
| Develop Messaging and Positioning | | | |
| Create Site Maps – Desktop, Mobile & Video. All 3 are critical and different. | | | |
| Map Out Project Budget, Strategy and Timeline | | | |
| Website Design | |||
| Consult on Type of Site Needed to Meet Business Objectives | | | |
| Create Device Responsive Wordpress Site / Landing Pages based on Objectives | | | |
| Create Custom Enhancements and Code: eCommerce, eMail, SMS, Auto Responders, Database, Video | |  | |
| Troubleshoot Any Issues | | | |
| Content Creation | |||
| Create New Text, Video, and Graphic Content / Edit Existing Content | | | |
| Create and Manage Personalized eMail Client Database, Marketing Campaigns, Auto Delivery Schedulers and Auto Responder messages in HTML and plain text formats | | | |
| Create and Manage Lead Generation Campaigns That Incorporate Multiple Media Channels (Website, Social Media, Video, eMail, etc.) | | | |
| Optimize Content for SEO and SEM | | | |
| Project Management and Ongoing Services | |||
| Make Recommendations to Help with SEO / Lead Generation | | | |
| Ensure New Site is Search Engine/Mobile/Video Friendly | | | |
| Analyze Results of Ongoing Organic and AdWords Campaigns we Manage | | | |
| Ensure Project is Hitting Timeline and Budget | | | |
| Final Proof / Testing | |||
| Proof copy, ensure all links work | | | |
| Ensure Site Works on Mobile | | | |
| Test all Lead Generation Forms | | | |
| Stay in Contact with Your Key Staff During Go-Live, and Duration of Ongoing Consulting Engagement. | | | |
So, if you want to stand out from the crowd of your competitors, you should choose a marketing consultant like WRS Marketing Solutions!