How We’re Different

How-We-Are-DifferentPerhaps we should start by asking how YOU are different?

We see every client as unique and treat them as such; not just another “little fish”.

We’ve created the comparison chart below because prospective clients want to know, when inquiring about our marketing  services, how we’re different too.

 

First and foremost  we look at the BIG picture first – From the perspective of YOUR customer.

It is critical to understand your market demographics before beginning any changes or enhancements to your marketing plans.  We help you clarify WHO your target customer really is, what their unique needs are, and what makes YOU uniquely qualified to meet those needs.  This is often referred to as your Unique Selling Position, or UPS.

Who-Is-Your-Target-Audience

The way we approach marketing physical products to 13 – 18 year old girls is entirely different from planning a strategy to connect with 55 – 60 year old men about to retire looking for financial advice.

Many times there is confusion as to what type of marketing consultant you need.  Sometimes a task specific freelance copywriter or Website only design agency might be what you need.  But often they can only get you part of the way to where you need to go. You will be better served with a full service choice like WRS Marketing Solutions.

CompareMarketingServicesYou can also use this chart to help you ask the right questions when researching web consultants, writers, designers and agencies. This way, you can compare apples to apples with regard to the services provided. We hope you find this helpful.

Key:

  •  WRSiconWRS Marketing Solutions, Inc.
  • Freelance Copywriter
  • Web Designer
 WRSiconFreelance CopywriterWeb Designer
Getting to know you / Ramp up
If Appropriate – Onsite Tour of your Office / FacilityYesNoNo
Interview of Key PersonnelYesNoNo
Analysis of Existing Website Challenges / IssuesYesNoNo
Competitive AnalysisYesNoNo
Review current budget and marketing effortsYesNoNo
Review of any Print Collateral Materials you may haveYesNoNo
Troubleshoot Potential Technology or “Backend” IssuesYesNoNo
Consultation for WordPressYesNoNo
Creative / Strategy
Develop Creative DirectionYesNoNo
Develop Messaging and PositioningYesNoNo
Create Site Maps – Desktop, Mobile & Video. All 3 are critical and different.YesNoNo
Map Out Project Budget, Strategy and TimelineYesNoNo
Website Design
Consult on Type of Site Needed to Meet Business ObjectivesYesNoNo
Create Device Responsive Wordpress Site / Landing Pages based on ObjectivesNoNoNo
Create Custom Enhancements and Code: eCommerce, eMail, SMS, Auto Responders, Database, VideoNoNoNo
Troubleshoot Any IssuesNoNoNo
Content Creation
Create New Text, Video, and Graphic Content / Edit Existing ContentYesNoNo
Create and Manage Personalized eMail Client Database, Marketing Campaigns, Auto Delivery Schedulers and Auto Responder messages in HTML and plain text formatsYesNoNo
Create and Manage Lead Generation Campaigns That Incorporate Multiple Media Channels (Website, Social Media, Video, eMail, etc.)YesNoNo
Optimize Content for SEO and SEMYesNoNo
Project Management and Ongoing Services
Make Recommendations to Help with SEO / Lead GenerationYesNo No
Ensure New Site is Search Engine/Mobile/Video FriendlyYesNoNo
Analyze Results of Ongoing Organic and AdWords Campaigns we ManageYesNoNo
Ensure Project is Hitting Timeline and BudgetYesNoNo
Final Proof / Testing
Proof copy, ensure all links workYesNoNo
Ensure Site Works on MobileYesNoNo
Test all Lead Generation FormsYesNoNo
Stay in Contact with Your Key Staff During Go-Live, and Duration of Ongoing Consulting Engagement.YesNoNo

 

Stand-Out-From-The-Crowd-And-Be-UniqueSo, if you want to stand out from the crowd of your competitors, you should choose a marketing consultant like WRS Marketing Solutions!

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