How We’re Different

Perhaps we should start by asking how YOU are different?

We see every client as unique and treat them as such; not just another “little fish”.

We’ve created the comparison chart below because prospective clients want to know, when inquiring about our marketing  services, how we’re different too.

First and foremost  we look at the BIG picture first – From the perspective of YOUR customer.

It is critical to understand your market demographics before beginning any changes or enhancements to your marketing plans.  We help you clarify WHO your target customer really is, what their unique needs are, and what makes YOU uniquely qualified to meet those needs.  This is often referred to as your Unique Selling Position, or UPS.

The way we approach marketing physical products to 13 – 18 year old girls is entirely different from planning a strategy to connect with 55 – 60 year old men about to retire looking for financial advice.

Many times there is confusion as to what type of marketing consultant you need.  Sometimes a task specific freelance copywriter or Website only design agency might be what you need.  But often they can only get you part of the way to where you need to go. You will be better served with a full service choice like WRS Marketing Solutions.

You can also use this chart to help you ask the right questions when researching web consultants, writers, designers and agencies. This way, you can compare apples to apples with regard to the services provided. We hope you find this helpful.

Getting to know you / Ramp up
If Appropriate – Onsite Tour of your Office / Facility
Interview of Key Personnel
Analysis of Existing Website Challenges / Issues
Competitive Analysis
Review current budget and marketing efforts
Review of any Print Collateral Materials you may have
Troubleshoot Potential Technology or “Backend” Issues
Consultation for WordPress
Creative / Strategy
Develop Creative Direction
Develop Messaging and Positioning
Create Site Maps – Desktop, Mobile & Video. All 3 are critical and different.
Map Out Project Budget, Strategy and Timeline
Website Design
Consult on Type of Site Needed to Meet Business Objectives
Create Device Responsive Wordpress Site / Landing Pages based on Objectives
Create Custom Enhancements and Code: eCommerce, eMail, SMS, Auto Responders, Database, Video
Troubleshoot Any Issues
Content Creation
Create New Text, Video, and Graphic Content / Edit Existing Content
Create and Manage Personalized eMail Client Database, Marketing Campaigns, Auto Delivery Schedulers and Auto Responder messages in HTML and plain text formats
Create and Manage Lead Generation Campaigns That Incorporate Multiple Media Channels (Website, Social Media, Video, eMail, etc.)
Optimize Content for SEO and SEM
Project Management and Ongoing Services
Make Recommendations to Help with SEO / Lead Generation
Ensure New Site is Search Engine/Mobile/Video Friendly
Analyze Results of Ongoing Organic and AdWords Campaigns we Manage
Ensure Project is Hitting Timeline and Budget
Final Proof / Testing
Proof copy, ensure all links work
Ensure Site Works on Mobile
Test all Lead Generation Forms
Stay in Contact with Your Key Staff During Go-Live, and Duration of Ongoing Consulting Engagement.

So, if you want to stand out from the crowd of your competitors, you should choose a marketing consultant like WRS Marketing Solutions!