Facebook Marketing – Do you use the power of Facebook?

Do you know about the full power of Facebook Marketing and do you effectively utilize it in your business?

The movie The Social Network , was nominated for an Academy Award for Best Picture, and won  Golden Globe Awards For Best Picture, Screenplay, Director, and Score – it gives an entertaining view into the founding and early growth of the Facebook company.  I’m not sure how historically accurate the movie is, but it shows some of the power that this social networking site tapped into.  A source that is like Star Wars’ “Force” – it can be used for good or evil.  But it can not be ignored!

Did you know that Facebook now ranks second for traffic generation among all the websites on the Internet? It is second only to Google in terms of the traffic it gets.

Right now, there are approximately 500 million active users on Facebook, and the number is increasing with each passing day. Think about it. This kind of population is more than most countries of the world. In fact, there are only three countries that have a population higher than that!

Major Online marketers have been quick to latch on to the immense popularity of Facebook. They know that if they make a presence here, they are opening their business out to the world—getting global exposure in a way that they cannot do by anything else. Studies show that the number of Facebook users have increased by one-fourth over the last year in 47 countries.  This has given rise to the concept of Facebook marketing since  no online marketer worth their salt is going to let this opportunity pass..

Most of these online marketers who are making the most of Facebook marketing know the relevance of projecting their profiles in a particular way. That is evident because these people are looking beyond simple social networking. They are trying to build a creditable network, a fan base for their business that they can tap into for their business profits.

One of the things that they do is to create a professional looking business page for themselves instead of the routine profiles that most people create on Facebook. These professional pages give out a no-nonsense impression of their business to their target audience.

Facebook recognized the needs for users to develop more professional pages by developing a special Facebook Markup Language (FBML).  Similar to HTML, the standard Hyper Text Markup Language used throughout the web, FBML allowed users to create “fancy” pages.  And FBML worked for a while.  But the days of unique languages and standards are disappearing.  Facebook announced that FBML will no longer be supported as of March 11, 2011.  Instead they are going to support regular HTML; by using what is called and iFrame.

No this is not another apple iSomething product.  An iFrame is a part of standard HTML that allows a programmer to display just about anything inside a special “window” or frame on a web page, in this case a Facebook page.

In fact, with the help of recent applications like FB Maxed, it is possible for Internet entrepreneurs to place their entire website onto their Facebook profile. This helps them create the right impression in their market and they can even make these websites with clickable URLs so that interested people can go and visit the real thing. These websites can embed videos right into the Facebook profile page itself. All these things do make a huge difference.

With the great popularity of Facebook, the concept of Facebook marketing has gained in strength as well. People are now coming to Facebook with the idea of finding a good product that they would like to invest in. It also gives them a chance to discover a new product and check out the reviews from fellow Facebookers. On the other hand, formarketers, applications like FB Maxed have created an immense potential to take their products out to the niche market.

If you have not investigated Facebook Marketing, you should do so.  Facebook marketing is here to stay, and WRS Marketing Solutions can help you effectively take advantage of this tool.

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