Reputation Marketing is Active. Reputation Management is passive or defensive.
A lot of buzz surrounds the terms reputation management. There is a big push for some companies to “fix” bad reviews, but doing so is bad practice.
Why would anyone want to wait for something to be “broken” and then fix it?
Excellent companies strive to always have a 5 star reputation, They do everything they can to have an excellent reputation as part of their strategic business plan. And they do this as job number 1.
You can almost always see these companies. They go the “extra mile” to provide excellent service and those who care less don’t. It could be clean bathrooms, a follow up phone call to confirm that service was excellent, or any of a thousand small details that shows that they care.
In today’s online marketplace it only takes one customer (or competitor) leaving a bad review to damage your reputation – even if it is undeserved!
The best way we know of to fight a bad review, or two, or even a dozen – is to have an active program to solicit, collect, and publicize reviews from current clients that will clearly brand your company’s positive reputation.
We have a program that helps do all of this for our clients. Contact us today to see how we can help you get – or get back – your 5 star reputation by taking the offensive and using Reputation Marketing.
Our program combines the Most Effective Long Term Marketing Strategy that a Local Business Can Have with a Proven System to Guarantee Quick Results – a bold claim. Contact us today to learn how we help our clients manage their reputation and increase their business.